Listing Exposure
In an industry like real estate, maintaining your presence on social media is key to growing your business and staying in touch with your network. The Central MD team has compiled several resources to ensure you’re well-versed on best practices for social media.
And don’t miss the chance to take advantage of Compass’ social media reach by submitting your property to be featured on the Compass Regional Instagrams!
Listing Presentations
Our 2026 Listing Presentations help you tell your story, showcase the value you bring to your clients, illustrate the Compass advantage, and beat your competition. It provides a clear step-by-step plan to show your client how you can help them sell their home, including how you’re going to get their property ready and a pricing strategy. Every page is customizable, editable, and removable. You can change elements, like fonts or logos, and can move, reshape, and resize objects.Three Phased Marketing
PHASE 1
Compass Private Exclusive
Just like many companies test products with a smaller audience before launch, listing as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.
Make your listing available to a nationwide network of 34,000 top agents and their millions of clients.
Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops.
Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
How to Market a Private Exclusive
PHASE 2
Compass Coming Soon
Give key engagement insights to your client about how agents and their buyers are viewing, commenting, and sharing the listing on Compass.com – data that is lost when listings go into other platforms.
Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact you directly, instead of an agent who may not be familiar with the home.
In this phase, have more control over your client’s data so photos of the home and personal information don’t stay on the Internet.
PHASE 3
Go Live on All Platforms
Armed with feedback from agents and buyers, strategically launch your listing on the public market to help ensure maximum demand and confidence to achieve the best outcome for your client. Now that the home is launched, it will accrue days on market and visible price drop history.
Share with Clients via email, text, call or add to their Private Collections
Communicate with Compass Agents - email, text/phone
Host Internal Previews/Tours virtual or in-person pricing tours or feedback tours with Compass agents (not advertised publicly)
Discuss internally during Compass sales meeting, network with in-office Compass agents, or post on Compass Connect.
Show the property exclusively to Compass agents.
Promote the program by creating marketing about Private Exclusives (not specific listings)
Leverage social media carefully using ‘sneak peak’ or ‘off market’
Leverage a digital ad through Lead Gen Lab or the platform under “brand ad”
Utilize physical ads - flyers, postcards, mailers or print ads